The Return of Bieber

by Aamna Haq

            Justin Bieber, popstar extraordinaire, first shot to fame at the tender age of fourteen. Throughout years of remaining in the spotlight, Bieber began to lose the public’s favor. Bieber experienced hate even from the beginning of his debut, and it intensified as he grew older. His scandalous public behavior only added more fuel to the fire.

           Getting arrested, throwing eggs at a neighbor’s house, and peeing in a mop bucket certainly did not do wonders for his reputation. Obviously, a majority of the public did not like him; he was even booed at the Billboard Music Awards in 2013. Anxious to get his superstar image back, Bieber seemingly embarked on a mission-- one to earn the public’s favor again. Appearing on the Ellen Degeneres Show, Bieber apologized for his arrogant behavior, and even participated in a Comedy Central roast.

           Yet, what really brought his name back to the somewhat good graces of society was the release of his collaboration with Diplo and Skrillex, “Where Are U Now.” It’s mature, new, sound-- different from Bieber’s previous style-- facilitated his comeback and led to the public’s anticipation of new music from him. The release of that hit bolstered the popularity of his first single, “What Do You Mean?” from his new album, titled Purpose, which has released on November 13th, 2015. He performed this along with “Where Are U Now?” at the MTV Music Video Awards, whose finale surprisingly resulted in a crying, emotional Bieber.

          Then came the release of “Sorry,” in the form of a dance video. Bieber was seemingly apologizing for his attitude by saying, “Is it too late now to say sorry?” An important move on his part, this shows that he’s accepted defeat and is ready to make amends.

           On November 2nd, Justin released “I’ll Show You”, arguably the most important of his releases from Purpose up to date. He says, “It’s hard to do the right thing/ When the pressure’s coming down like lightning/ It’s like they want me to be perfect/ But they don’t even know that I’m hurting”, which gives profound insight into his position. A more meaningful song as compared to the other two, this one seems to be his ticket back to the good graces of the music industry. With lyrics like, “Don’t forget that I’m human/ Don’t forget that I’m real,” Bieber is cutting right to the root of the problem and he’s addressing the main concern of the public (his insolence), by saying he makes mistakes and he’s not perfect.             

           Surprisingly, his efforts are working. YouTube comments on the videos for “Where Are U Now?” “Sorry,” “What Do You Mean?” and “I’ll Show You,” keeping running along the lines of, “I’m loving this new music!” “Keep up the good vibe, Justin!” and “This is great music.”

          The public is on the road to accepting Bieber again, and it’s because of his music. Bieber is experimenting with new styles, particularly EDM, and is using the fresh approach to appeal to a larger audience, outside of his infamous tween Beliebers.